Stefan Wozniak. Alloa, Scotland.
Dear Editor
Hoping to fly to Majorca on Thursday 20th June (independently, own transport arranged) can you tell if the strike will only be affecting coaches and taxis? Will the airport staff be working as normal? i.e. will all flights be accepted and processed as normal?
Thank you,
Paula Goodwin
Editor's note. Unfortunately the airport will be hit with most staff going on strike. If you are travelling this Thursday you can expect delays and disruption.
Food for thought
Dear Editor,
I was interested to read that IBATUR (the Balearic Tourism Promotion Body) have, developed various advertorials in specific glossy magazines such as Tatler and Financial Times. May I point out a few things. Firstly, a question; since when is The Financial Times a glossy magazine? Then, when you look at the circulation of the FT it seems a very odd choice of media to promote what in essence is a family holiday island. The FT is essentially a businessman's newspaper (fine for business travel ads.) with a relatively small circulation of around 490'000 compared with, for instance, The Times 700'000; The Daily Telegraph over 1.000'000; The Daily Mail around 2'400'000; I could go on but I think you get the gist. Then let's take a look at The Tatler. The media choice here I would guess is again all to do with this current administration's dream of targeting quality tourism and totally ignoring what has been the lifeblood of these islands the average tourist. Tatler is read by the gels who (or aspire to) chill out in Regines, aprsski in St. Moritz and sun their buns on Mustique. But then look at the circulation, only 71'000 in the UK; and looking even deeper, only around 45'000 are sold whilst 26'000 are given away! Compare this with say, Cosmopolitan with over 400'000 copies bought in the UK and Vogue with around 125'000 buyers and you can see again the media planning is very odd to say the least.
John Rule, Sol de Mallorca
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