USA Postcard

Susanna Sciacovelli, Director of Tourism Demand & Hospitality talks The Pledge in New York

Mallorca's responsible tourism drive gains favour with U.S. East Coast travellers

Mallorca, a long-established leader in European tourism, has been implementing a strategic initiative aimed at enhancing its profile within the North American market.

MDB Digital

USA Postcard Mobile MDBFor the Council of Mallorca, this is central to a new tourist identity that stresses Mallorca as a destination to be visited with respect and as an ideal place to live.

The new brand identity for Mallorca - 'Mallorca Our Home'

The values ​​underpinning Mallorca Ca Nostra are authenticity, respect for nature, gastronomy, innovation, sustainability and culture.

MDB Digital

USA Postcard Mobile MDBThe Pledge was initially launched at the London World Travel Market in 2023

US journalist gives tips on how to discover the Jewel of the Mediterranean

Plan your Mallorca adventure! From its beaches and nightlife to hidden gems like Valldemossa and Serra de Tramuntana, discover what makes this Mediterranean island unforgettable.

Jeff Buchanan

USA Postcard Mobile MDBUnited Airlines connects Palma and New York, with its first flight on June 3, 2022

The long U.S. love affair with Mallorca, from Grace Kelly to Tom Hanks

Explore the fascinating history of American ties to Mallorca, from Thomas Jefferson's wine interest to bohemian artists, celebrity tourists, and modern travel trends. Discover how Mallorca's allure has evolved for U.S. visitors.

Andrew Ede