Jet2 to kick off festive booking campaign with advert filmed in Mallorca

Island to get top billing over Christmas on British TV

Jet2's festive booking campaign took off this morning in the UK. | Majorca Daily Bulletin reporter

Humphrey CarterPalma23/12/2022 15:04

Jet2.com and Jet2holidays launched their festive holiday bookings campaign today with a 30-second advert filmed in Mallorca.
The new ads will target young couples, couples and families.

They will premiere during shows such as The Last Leg Christmas special, All Creatures Great and Small, and Coronation Street.

Each ad showcases the Jet2 customer journey and experience, from outbound flight and arrival in-destination to holiday highlights, activities and memories, set to Jess Glynne’s Hold My Hand.

They will be supported by digital, radio, press, CRM and social media campaigns.
Filmed in Mallorca, the 30-second “nothing beats a Jet2holiday” slots feature several of the island’s hotels – PortBlue Club Pollentia Resort & Spa, HM Tropical – Playa de Palma, HM Gran Fiesta – Playa de Palma, Hotel Pure Salt Garonda, HM Ayron Park and Zafiro Palace Andratx, the latter featuring as part of Jet2holidays’ Indulgent Escapes selection.

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David Holland | over 2 years ago

Last night. They started their campaign. While watching catch up on hub the jet2 ads started . Though not Majorca a very slick promotion of the Turkish riviera.. All focused on food and culture. Very upmarket hotels. Earlier the travel Istanbul promotion. All spectacular views and hipsters enjoying the cuisine , traditional markets, upmarket hotels and adventure along the Bosporus. If the holidays are as good as the adverts, ? Well to be seen. But the race is on to attract premium customers and those of a more adventurous disposition.

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