Richard Branson wants a £500 million loan from the British Treasury to financially underpin his company Virgin Airline. | Owen Billcliffe - Photographer
Is this age of celebrity coming to an end? In all honesty, probably not quite yet - but, over the past months it is certainly looking a little more shaky than it did before this pandemic struck. I read somewhere recently, that the cult of pointless celebrity that emerged during the 80’s/90’s with the emergence of magazines such as Hello (Hola!) and those morning ‘daytime’ television programmes that were dominated by news and gossip regarding so called celebrities will soon be over. Now then, some of you will quite rightly make the point that film stars, singers and minor royalty have filled gossip columns since the early part of the last century; but I would suggest that most of those artistes had more than a smidgeon of talent and weren’t just ‘famous for being famous’. Could it be that the thrall in which we hold the never ending stream of Z list celebrities is beginning to fade? Oh, I do hope so. To some extent they have always been rather pointless, but in the midst of Covid-19 most of them are really annoying; being both overblown, ridiculous, and deeply irritating all at the same time.
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