Everybody was under the impression that the travel industry would burst back to normal after the pandemic. | Ruiz Collado
Palma28/09/2023 15:17
I would love to know how tour operators and airline bosses sleep at night because they just seem to be bombarded with one hurdle after another. Everybody was under the impression that the travel industry would burst back to normal after the pandemic, but it’s been a hard and arduous slog for the industry, and now Covid is back in parts of Europe and the UK causing fresh problems.
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At about 20% of the Spanish tourism market (a little less in the Balearics) Britons are hardly the dominant tourist nationality. Except when you compare it to one or another European country, or a South American country, or something like that. But as the tourism industry knows very well, British tourists famously seek the cheapest, yet are amongst the more expensive to accommodate. Additionally, after all the years you've been claiming that decreasing cheapness is going to scare off Spain's most important tourist sector, there's still precious little evidence that it's subsiding in any significant way (though Brits have lost a bit of market share in recent years). Still that's easily made up by other markets who aren't seeking the cheapest. So I wouldn't expect too much enthusiasm for more British exceptionalism. Besides, so far, that threat appears rather benign. Maybe next year? or 2030? Lastly, yes, it was not very bright (downright stupid) to publicly state a preference for Germans. The Germans couldn't care less, but Brits will only interpret that as an anti-british insult. And that could indeed scare away a few more Brits. Nonetheless, it's still rather benign either way. And no, this year (and so far, next year) lack any evidence of anything resembling a "nightmare". With or without a handful of Brits.