The £17 billion British visitors to Spain
Asturias has been getting plenty of media coverage in the British press
For decades the perception has been that the majority of Britons, well most tourists, visiting Mallorca and the Balearics come for the sun, sea and sand. And there was a time when it was also considered a cheap destination - not anymore. However, while the glorious beaches and the weather are still major attractions, the Spanish Tourist Office in London has decided to adopt a different approach to engaging with would-be British holidaymakers by promoting some of the country’s lesser-known destinations and higher added-value cultural, luxury and enogastronomic (food and wine) experiences.
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I think it's safe to assume that holidays are easily 12% more expensive in 2024 than 2019. So that rather negates your deeper pockets theory. You also indicate that Brits are fewer and farther between, but spending more than in 2019. Yet all measures show that Spanish tourism continues to grow ... year on year... despite higher prices. So where are all these other tourists coming from? And are they somehow still paying 2019 prices? Or are Brits actually not the dominating "deep pocket" tourist species?