It's the weather which drives Mallorca's tourist industry and economy. | Majorca Daily Bulletin reporter
Palma14/06/2024 12:05
Great strides have been made over the past decade to boost Mallorca’s appeal as a destination for alternative attractions and activities away from the traditional foundations of the island’s tourist industry - sun and beach. But a report published this week by the consultancy firm Braintrust warned of the high seasonality of Spanish sun and beach destinations, such as Mallorca and the Balearics, as they account for 69.8% of spending between July and September, far ahead of other types of tourism such as culture, shopping, sport and gastronomy.
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I'm not sure where this topic came from, but I'm not aware of anyone suggesting abandoning sun and beach tourism. Particularly in the summer. Granted, there's not much interest in sun and beach in the winter months, which explains much about why the resorts mostly shut down. There has been some effort to promote winter tourism, and certainly winter tourism is growing (albeit naturally outside the resorts). It helps balance things out. But nobody is threatening "sun and beach" tourism (other than the anti-tourist movement, which doesn't make much distinction about any type of tourusm, and frankly, unwittingly encourages more resort tourism). Still, not much evidence of any specific threat to "sun and beach". This smells suspiciously sensationalist.