The Balearic Ministry for Tourism's promotional campaign on the mainland, according to leading Spanish tour operators yesterday, is too late. Spanish bookings for the Balearics are down by between ten and 14 per cent on last summer and the tour operators claim that the PR drive may help to boost bookings for July and August, but do little to help revive the market for the next six weeks. The German market is still down 20 per cent, and, some sources said yesterday, still dropping. Unless the British market performs as well as the Balearic government predicts, it's not going to be a good summer. Minister Alomar said that Palma is just 25 minutes flight away from Barcelona, but one of the biggest problems mainlanders have with the Balearics, especially Majorca, is the high cost of living.
Spanish tour operators say campaign is too late
16/05/2002 00:00
Also in News
- Spain wants Britons to show they have 113.40 euros, £97, per day for their holidays
- Big changes on the horizon when Britons travel to Mallorca
- Over two hours for Britons to get through Palma airport queues
- Palma Airport passport control "collapse" put down to unscheduled flights
- Living in a motorhome in Palma: "It'll only get worse"
No comments
To be able to write a comment, you have to be registered and logged in
Currently there are no comments.