01/11/2003 00:00
By Humphrey Carter
FOR Britain's greatest ever yachtswoman Tracy Edwards, it all started at age 18 in Palma's Club de Mar.
Not bothered by yesterday's weather great day for sailing, she said, Edwards, in Majorca to address the ABTA convention, said she was glad to be back. Eighteen-year-old Edwards arrived in Palma aboard a motor yacht from Greece and soon found a job as a stewardess the lowest job of all on a sailing yacht bound for Antigua. After the winter in the Caribbean she returned to Palma and spent a winter living in a flat overlooking Porto Pi. Edwards, who admits she wasted her teenage years as a complete brat, is driven by the wind that drives her and her sailing crew round the world in record-breaking times. But, what is Tracy Edwards doing addressing a tourism convention, surely she is not going to recommend people spend their holidays sailing round the world? She laughs.
What they wanted is a speaker who has the same kind of problems as the tourism industry. They want to know how we got through the difficulties we encountered and how important it is in managing with the changes. Of course team work at the maximum level is the biggest part of what we do. There are a lot of synergies between what we do and the travel industry, in particular at the moment with the economic climate as it is. We're the business end of a leisure industry, like a lot of the people at the convention, and we too get affected by market forces beyond our control, such as 9-11 and SARS. The first two things of any budget that go are leisure and sport. So, there's a great deal of interest in hearing about how we deal with changes, brought about by not just economic forces, but also technology. If we don't embrace the changes and keep up with technology, we don't win races and because of the onslaught of technology and the internet our whole competitive lives are changing. So, I'll be talking about how to deal with change and make change good for them instead of bashing their heads against a brick wall and put a management team through those changes.
One gets the impression that sailing has caught the public eye and that the sponsorships are flooding in, is that the case?
Not for the past two years. We've been on the brink of going under a number of times and a number of larger sailing projects have not made it. But we (Maiden Ocean Racing Qatar) have just picked up an amazing sponsorship deal in the Middle East, in fact the £38 million four-year deal with Qatar is the biggest in sailing history, but there are many other teams struggling.
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