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Palma/Madrid.— Although considered part of the staple diet of Spanish households, people in Palma have been affected by the crisis to such an extent that they are now buying 30 percent less bread, the bakers and pastry makers division of the Majorcan small business association said yesterday.

Miquel Torrens, the bakers and pastry makers President said: “Bread sales have been decreasing progressively and the 30 percent decline has happened just within one year.” He added that the crisis is just one factor that is deterring people from buying from bakers. He cited the price war in supermarkets as another. “It has a direct impact on family businesses,” Torrens explained.

He said by way of contrast that expensive top quality bread produced to standards of excellence remains in demand, but “run of the mill” bakers and pastry makers have been forced to offer other services on their premises, such as a café, in order to survive. “Making a living out of just selling bread on its own has become almost unfeasible” Torrens said.
Strong competition from hypermarkets and department stores has meant that 15 bakers have had to close in Palma in the last twelve months, said Torrens, adding that the numbers going out of business appears to show no sign of slowing down. He gave the example of 90 cents being charged for a French loaf in a bakers whereas it could cost between 45 and 60 cents in a supermarket.