Palma.But, how effective the campaign is going to be remains to be seen considering that this government, criticised for having done next to no promotions last year, has slashed its budget for the tourism campaign by 80 percent in comparison to what the former Socialist-led government invested in boosting the region's image overseas.
However, President Bauza, who presided over the presentation yesterday, explained that the Balearics will carry out a total of 10'7 promotional gigs during the course of the year.
The main aim of the Action Plan is to boost winter tourism and prolong the length of the tourist season which over the past decade, has been getting shorter and shorter and increasingly dependent on beach tourism.
As well as being present at the main global trade fairs as always, next year, the Balearics will also be targeting more specialised promotional events to push all the activities which are on offer in the region during the winter.
From the nautical sector to golf, gastronomy, culture, hiking, Nordic walking, cycling, rock climbing and other extreme adventure sports which are becoming increasingly popular, the Balearics is going to be focusing on these niche markets in order to try and establish an all year tourist industry.
This winter more hotels than ever are closed while those which have remained open are enjoying high rates of occupancy thanks to clever marketing and pricing.
What is more, 19 press trips have been organised to the Balearics for groups of travel writers from cities such as New York, Zurich, Paris and Helsinki in order to broaden the region's image.
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