Directline Holidays reports sales hike on pay

PALMA
ONLINE travel agency Directline Holidays has reported a significant rise in bookings to destinations like Majorca on pay day for the past three months.

The agency, which also dynamically packages its own holidays, has seen sales conversions almost triple on the last Fridays of June and July – traditionally when businesses pay staff. Chief executive Maria Whiteman, who started in the role three months ago, said the trend was clearly linked to the recession, with consumers trying to manage their cashflow in order to afford a holiday.

The most popular destination being booked through the agency currently is Majorca, followed by Turkey.
Visits to the site are 10% up year on year and calls to the call centre are 8%-10% up.