Balearics targets travellers from China

PALMA
PALMA'S Municipal Tourism Institute (Imtur) is sending a delegation to China with the aim of capturing a market of female travellers who traditionally undertake two-week trips overseas, either alone, as a mother and daughter pair or in organised parties.

Institutional Relations Councillor, Joana Maria Borras, said yesterday that the journey is to be made within the next few days by an Imtur team led by its Managing Director, Pedro Oliver.