Widespread publicity for quality Majorcan olive oil

ORIGINAL quality Majorcan olive oil is being marketed extensively through a series of posters which the trademark company wants pinned up in restaurants, hotels, cookery schools and specialist shops.

The promotion aims to bring together all the producers of top quality olive oil under one advertising “umbrella” to identify them as being synonymous with the island of Majorca. The poster will distributed amongst 500 restaurants, hotels - both on the coast and in the country - as well as to the media, cookery schools and specialist shops. All establishments will be invited to put up the poster within their premises and that it be promoted as a quality product used in their businesses.

Majorcan olive oil can be made from several different varieties of olive. It is available manufactured from just one single type, or from mixed varieties.