Demand for all inclusive holidays in the UK is going to rise by four percent next year while city breaks are enjoying record sales.
Palma.—This year, 16 percent of Britons went on an all inclusive holidays but in 2015, that market share is forecast to grow to 20 percent.
But, New research from the Association of British Travel Agents, ABTA reveals that city breaks have overtaken beach holidays as the most popular type of holiday taken by consumers in the last year, with 42% of the population having taken a city break in the 12 months to July 2014, either in the UK or overseas.
The research shows city breaks were closely followed by beach holidays with 38% of consumers having taken a beach holiday. In 2013, both types of holiday were neck and neck with 41% of consumers having taken a beach holiday and the same number having taken a city break.
The increase in popularity of city breaks is also supported by other data from the ABTA research which reveals a rise in the number of Brits taking a holiday overseas of one to three nights.
25-34 year olds were the biggest fans of city breaks with half (50%) taking a city break in the 12 months to July 2014, closely followed by 35-44 year olds (45%). Beach holidays are popular across all age groups but particularly amongst younger holidaymakers with nearly half of 16-24 year olds (45%) taking a beach holiday in the 12 months to July 2014. City breaks are also particularly popular with male travellers, with 45% taking one in the last 12 months compared to 39% of women.
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