Francesc Mateu, Iago Negueruela, Gabriel Escarrer Jaume and José Luis Zoreda. | Majorca Daily Bulletin reporter - Jaume Morey
Palma01/04/2022 15:23
The president of the Alliance for Excellence in Tourism (Exceltur), Gabriel Escarrer, said today during the presentation of the study Impactur Illes Balears (Balearics impact), that the islands will be a refuge destination for European tourism this summer. "All indicators point to the Balearics being the refuge tourist destination for Europeans, so the Islands will record a good tourist season and very similar to that of 2019."
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It's unfortunate, but demand for Mallorca from other tourist markets is surprisingly strong (record breaking?), and there doesn't seem to be as much price sensitivity from those markets, despite rising costs everywhere; it isn't just Britain. Yet it's no secret that price has always been the most important metric for mainstream British tourists. Seconded by food and drink.
I read with great interest that the Tourist board are banking on a good tourist season, I decided to do a straw poll at the school gate from families who regularly go to Majorca and have not due to Covid. The replies that I obtained was simply “No” one saying its too expensive quoting the prices have doubled and the other stating they are going to Turkey another is Holidaying in the UK. In the UK we are experiencing unprecedented energy prices and this has driven up food prices, we are expecting another high increase in the autumn of energy prices. With the threatened energy increases the only place one can look at cutting costs on holidays is by looking at exchange rates and Hotel costs. Each year the Post office publish a holiday barometer this looks at eight items tourists may buy including drinks and meals, the top of the list is Turkey with Bulgaria, Portugal, Cyprus, Costa del Sol, Madeira, Malta, Czech Republic, Canary Island, Croatia and Greece plus 8 longer haul destinations sitting above Majorca. The differential between Turkey and Majorca is three times meaning that a family of three in Turkey could buy these items but only one person in Majorca, if you multiply this saving across a family over seven days holiday one can see why, cost wise, Turkey has an attraction. To a family who have not had a holiday abroad for two years, the cost is what enables them to go or not. Bernardo
Now you're getting it. Kudos.