At a national level the British market has been the market leader for decades but at a meeting organised by the German media outlet FVW in Valencia, Sanz reportedly spoke out in favour of the German market because it is considered to have greater purchasing power: “Surpass the British,” he stated, after pointing out that Spain is not a destination that competes on price with others, but focuses on “quality and the travel experience”.
The comments come just a few months after a spat between the UK travel industry and the Canary Islands after the former president of the Cabildo of Lanzarote, Dolores Corujo, called for more Germans over Britons.
This caused controversy in the UK media and even prompted a letter from Jet2 CEO, Steve Heapy, asking for an explanation.
In the meantime, from September 11 to October 22, Turespaña is carrying out a “YOU DESERVE SPAIN” campaign in Latin America, the United States, Canada and the Middle East to promote the country as a tourist destination in the low season.
The campaign is part of the Strategic Marketing Plan 2021-2024, which has the priority objective of promoting a more sustainable tourism model, and to promote the deseasonalisation, attracting tourists outside the summer season and thus avoiding the concentration in the summer months.
On the other hand, it aims to attract tourists from long-haul markets, with a higher average expenditure and, therefore, a much more profitable profile for Spanish tourism.
These tourists come to Spain attracted by its culture and heritage, its gastronomy, its nature and landscapes or its cities; and not exclusively to enjoy the beach and the good weather, thus favouring the territorial deconcentration of tourist activity towards inland and city destinations.
7 comments
To be able to write a comment, you have to be registered and logged in
Morgan WilliamsThen isn’t it about time you upgraded from Window XP ?
AmbergrilloYes, it was an idiot Spanish politician who said that, and it was stupid. I was only pointing out that despite that stupidity, there's actually good reasons soliciting German tourism. But saying that publicly will be interpreted by Brits as anti-brit sentiment, which is NOT good business. Pearson: Yes, you're correct. But you missed the other one that my autocorrect incorrectly autocorrected. "Deutsche Sauberkeit".
Morgan WilliamsSorry to be pedantic (maybe it’s the Saxon blood in me), but the correct spelling is “ Cabeza cuadrada”
OMG Morgan. What are you going on about? The Germans did not say this, the Spanish did! And since when are the British so sensitive about anything? We also know that the Spanish politicians cannot say anything that really matters. Brits. Relax!
There's a few irritating things about Germans. Perhaps the most famous is their "square headedness" ("cabeza quadrato"). They tend to be rules-oriented ("look... it's written here! You must do as it says"), they tend to be obsessively clean and orderly ("Deutsche sauerkraut"). Irritating at times because it comes off as "inflexible". e.g., Park your car at a slight angle, and many Germans will point it out to you. It's not "orderly". But these things (in addition to their obvious greater "purchasing power" and generally favouring quality over cheapest price) technically, these stereotypical German character traits make them bloody desirable tourists. So, soliciting German tourism is actually just good business. Still, publicly comparing them with Brits is missing the point (and frankly, stupid). Public statements giving preference to German tourists may have technical merit, but it will only appear discredible to Brits because they are the only ones competing in this tournament, and therefore will always win. British tabloids publish the victory narratives routinely. So saying any such things is obviously bullshit. We won! End of. In contrast, Germans don't even know it's a competition, or care. They just want to take their holiday.
Well..after reading this ...i would call this person a "AGITATOR".....i am sure if was said the other way around there would be PLENTY said...!!!!
If only the Brits would boycott the island for a year !