The study notes that the number of tourists who say they are “very satisfied” with their trip has risen from 62.7% in 2022 to 65% last year. By nationality, the tourists most satisfied with their holidays in Spain are those from the United Kingdom (4.72 points out of 5 and a percentage of “very satisfied” of 74%), followed by visitors from various Latin American countries (4.70 points and 72%).
In third place are the Polish (4.69 points and 71.2%), followed by visitors from the United States (4.67 points and 71.9%), a long-haul market with considerable purchasing power and which in 2023 experienced a very significant increase in both arrivals and spending. For the Minister of Industry and Tourism Jordi Hereu, the conclusions of the survey reflect Spain’s leadership as a “sustainable, safe and excellent global destination”.
Hereu also highlighted the high levels of loyalty among international tourists: “Those who visit Spain repeat. They do so because of the quality and diversity of the leisure offer, its avant-garde gastronomy and restaurants, and the magnificent transport network that links the different regions and communities.”
The survey reveals that 78% of tourists who came to Spain in 2023 had already been at least once. Furthermore, 65.9% said they planned to return in the next 12 months, compared to 57.69% in 2022.
Asked about the reasons for choosing Spain over other destinations, the climate is the main attraction for 26% of tourists, followed by culture (15.7%) and visiting family and friends (12.6%).
The study also distinguishes satisfaction according to the tourist’s gender and level of studies.
Women say that they were more satisfied after their trip to Spain than men: 4.64 points of overall satisfaction compared to 4.60.
4 comments
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Morgan WilliamsMaybe, but in my experience it’s the Spanish tourist who is the most complaining, least satisfied and generally impossible to please. All from Madrid too. Waiter and hotel staff friends I know around the town say much the same. Maybe because there aren’t many Russians around anymore. Now there’s miserable.
Funny, one of the common English stereotypes is that the English are the biggest complainers. There always has to be something "not right", no matter how good it was.
They were all battling on illetes beach the other day. Can't be that satisfied, or then again..........
Nice try MDB :) Sadly, only negative stories make the British media.