Holiday searches for Mallorca up 70% in the United States
Island is a top destination for this Autumn
The North American market could give the season a late boost in Mallorca | A.G.
Palma27/08/2024 12:44
The Americans appear to be poised to invade Mallorca this Autumn. According to Expedia searches for international trips in the States are up year-over-year, with Tulum, Mallorca and Tokyo among the season’s top trending destinations for the Autumn.
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SóllerPeacefulGenerally speaking, Americans don't come here for beach holidays, especially in summer. Like you implied, they have the Caribbean for that. Rather daft to fly that far for some beach time, when they have it in their "back yard". My experience is that Americans come here for sightseeing, culture, boating, diving, etc. And rarely for a "family holiday" (too far to drag the kids, and that's not why they're coming anyway) - it's primarily "empty nest" couples and groups of their friends (other couples) and/or pensioners - and mainly in the off season - they don't like suffering the summer heat (which explains why the "low season" in Florida, for example, is in the summer). I have to suspect they were the exception rather than the rule. Also, many Europeans speak English with an American accent - particularly Scandinavians. You can often mistake them for North Americans. Although Scandinavians tend to be pretty well behaved.
Unfortunately the American tourist is completely changing Mallorca, not for the better I may add. Having experienced 2 American families at the beach, their children were Feral. Not disciplined in the slightest, shouting throwing washed up bamboo canes around after the storms. Very loud and arrogant family. Europeans behave completely differently, they are spoiling Mallorca. Pity they don’t stick to nearby Carribean destinations.
My experience is consistent with this. We've had more American bookings this year than ever before. The Autumn has a few Americans booked too. And one in early 2025 so far. Bookings are still heavily tilted toward German and Scandinavian tourists as always, but the Americans are certainly grabbing a good share of that now. But I sense they aren't particularly keen on coming in the summer. They seem to prefer the autumn and spring. And an occasional winter fling. 20 years ago, it would be rare to find an American who'd ever heard of Mallorca. I believe the root of the trend has much to do with the stream of American celebs who keep showing up, filming, holidaying, and buying properties here. They write and post photos and video on social media, which of course has massive reach, and then the travel press picks it up and writes focus stories and produces TV programmes about Mallorca (because it's apparently trendy). The Americans we know also say they see a lot about Mallorca in the media over there. Anyway, so far, they've been really outstanding guests. May it continue.