The new Magalluf: Promenade project
MDB DigitalMagalluf10/03/2025 10:28
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Four months after work commenced, the Magalluf promenade, now renamed Gabriel Escarrer, is taking shape, and it is now possible to envisage what the location will look like for the next tourist season. So far, over 70% of the paving has been completed, and the section of the torrent that was previously covered has now been uncovered — one of the most laborious tasks — along with the installation of the rainwater pipes.

The project manager and municipal architect of Calvia, José Luis Mosteiro, highlights that the project also includes replacing all the promenade’s lighting, and that the works are proceeding according to schedule so that it will be ready to welcome tourists at the beginning of May.

The first phase of the renovation project covers the busy promenade stretch from Nikki Beach to the well-known square where the famous Blackbeards Beach Bar is located (a total of 650 metres) and has a budget of 3.9 million euros, financed by European funds and the Balearic Islands Tourism Strategy Agency.

MAGALUF. URBANISMO. El paseo de Magaluf toma forma y estará listo en mayo. Los trabajos de la primera fase de la reforma avanza

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Mock-up of the project: Calvia Town Hall presented today the remodelling project set for Magalluf's promenade.

Magalluf promenade set for a major makeover

Mosteiro points out that the objective was to carry out the works during the winter season in order not to affect hotels and supplementary services during the summer. Among the remaining works is the reconstruction of the beach wall with one that is more environmentally sensitive, as well as the addition of vegetation. ‘Nine palm trees that posed a risk because they were diseased or in poor condition have been removed, but the project includes planting another 45, along with coastal vegetation to create small ‘oases’,’ explains the architect.

Meanwhile, the Deputy Mayor for Infrastructure and Public Works of Calvia, Juan Thomàs, adds that paving of the central section will begin in two weeks.

MAGALUF. URBANISMO. El paseo de Magaluf toma forma y estará listo en mayo. Los trabajos de la primera fase de la reforma avanza

The project manager also emphasises the importance of reopening the torrent, as this will eliminate the unpleasant odours that were present in the area and improve maintenance. Additionally, he notes, ‘we will restore the biodiversity that previously existed in the area’. Artificial dunes will also be placed on the beach, with Mediterranean riverside shrubs planted to stabilise them permanently.

Once this first phase is completed, the Town Hall plans to undertake a second phase of the promenade's redevelopment. ‘In the last call from the Sustainable Tourism Tax Board, we were granted 3 million euros to carry out the second phase, which is currently in the project drafting stage. If everything goes according to plan, the works will commence on the 2nd of November this year,’ adds Thomàs.

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The new Magalluf: Promenade project

The remodelling of the promenade starts at the corner of Nikki Beach and extends to the well-known Pirates Square. The promenade will undergo a complete rearrangement and beautification, with all its infrastructure and services being renewed. This includes updating the lighting, sewage system, rainwater collection with an irrigation tank, drinking water networks, irrigation network, and street furniture. Additionally, a network will be created to harness rainwater run-off for irrigation purposes. The project also entails the partial relocation of existing palm trees and the planting of new palm trees to form small oasis areas, replacing the current aligned arrangement. Artificial dunes will be placed on the beach's sand, and Mediterranean riverside shrubs will be planted on top of these dunes to stabilize them permanently. Furthermore, it is worth noting that the Magaluf promenade will soon be renamed to Gabriel Escarrer Juliá, in recognition of the founder of the Meliá Hotels International group. The initial two-year refurbishment plan has been reduced thanks to the commitment of the contractor, Amer & Sons, to just seven months, between October this year and May 2025.