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Nadal boosts Spain’s positive image in the United States
Rafael Nadal reached levels of up to 3.3 million mentions on social networks.
U.S. market is key for us, says Mallorca tourism boss
"The direct flights have been a real game changer..."
Mallorca gives U.S. airline massive boost
Palma was the most profitable route for United in Spain.
United's New York flight said to have led to a 300% increase in luxury property sales
The exchange rate is currently very favourable.
Mallorcan hotel promoting itself on Broadway
Promotion as a honeymoon destination has echoes of the highly successful campaign from the 1950s.
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