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Rafael Nadal reached levels of up to 3.3 million mentions on social networks.
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"The direct flights have been a real game changer..."
Mallorca gives U.S. airline massive boost
Palma was the most profitable route for United in Spain.
United's New York flight said to have led to a 300% increase in luxury property sales
The exchange rate is currently very favourable.
Mallorcan hotel promoting itself on Broadway
Promotion as a honeymoon destination has echoes of the highly successful campaign from the 1950s.
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